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Gender and Television
January 28, 2008, 6:55 pm
Filed under: 2008


Again, from the Lang book

During the 1990s, a flurry of work on women and television was published. What most of these books have in common is a preoccupation with analyzing the multifaceted role of women as audiences in various televisual experiences, with many utilizing an ethnographic approach to contemporary situations. For example, researchers have examined the responses of women to soap operas, talk shows, and sit-coms.

A review of Lynn Spigel’s Make Room for TV and Lynn Spigel and Denise Mann, ed., Private Screenings: Television and the Female Consumer was published in Postmodern Culture, 1993, and can be found here .

Cecilia Tichi also wrote about the introduction of the television into the domestic environment, and talked about the ‘electronic hearth’:

As the electronic hearth, television is emphatically joined to American history. The discourses of corporate advertisers, media interests, and consensus journalists all evoke in the very term—hearth—the traditionalism of the past. Therefore, television can be claimed as the newest embodiment of values that go deep into the national culture as that culture is historically represented, say, to school students and to an adult public assumed to be middle class in outlook and material means” (Tichi 1991, 46).

See Tichi, Cecilia. 1991. Electronic hearth: Creating an American television culture. NY: Oxford University Press.

Some of the books published in the early 1990s included:Gender Politics and MTV by Lisa A. Lewis (Philadephia: Temple University Press, 1990); Women Watching Television by Andrea L. Press (Philadelphia: University of Pennsylvania Press, 1992); the BFI collection Women Viewing Violence (London: British Film Institute, 1992); Ann Gray’s Video Playtime (New York: Routledge, 1992); Enterprising Women by Camille Bacon-Smith (Philadelphia: University of Pennsylvania Press, 1992); Elayne Rapping’s The Movie of the Week (Minneapolis: University of Minnesota Press, 1992); and No End to Her: Soap Opera and the Female Subject by Martha Nochimson (Berkeley: University of California Press, 1993).

See also

Lynn Joyrich, Re-viewing Reception: Television, Gender and Postmodern Culture (Indiana UP, 1996)

Sujati Moorti, Color of Rape: Gender and Race in Television’s Public Spheres (SUNY Press, 2001)

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