Genbot’s Weblog

Volvo’s Your Concept Car
January 22, 2008, 7:16 pm
Filed under: 2008

volvo-ycc-concept-5.jpg The Volvo YCC (Your Concept Car) was designed by a group of 8 women. It’s a car that “manages to look beautiful, sturdy and tough all at once…” and that features “ergonomics, storage and convenience”. Lets us gals be “in control in traffic ins in your life.”

Review from Kevin Bonsor, How Stuff Works

From a Motoring .co.zk article:

But in promoting the car’s design, Volvo may run the risk of perpetuating some stereotypes associated with women drivers. For example, the YCC boasts computerised assistance for parallel parking, along with several features aimed at getting shopping bags in and out of the car more easily.

But there are design features that men may not have considered: headrests with room for ponytails, a centre console free of a gear shift to make room for handbags, and seat covers that can be quickly and easily removed for washing.

“This is not a statement about sexual stereotyping,” [Anna] Rosen said one of the designers). “We wanted to see what would happen when we gave women all the decisions.”

Volvo engaged in alot of research …

[They] tapped the knowledge and insight of 400 more women who work for the company.

The group studied vehicle aspects such as storage, ergonomics and maintenance, keeping a common theme in mind: What do women want?

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